Pastel Semi Permanent Hair Dye Range
Pastel semi-permanent hair dye in Soft Cerise, Soft Violet and Heather, all in stock and shipping the day you order. Pastels ask more of your starting base than any other shade family we make: they are lightly pigmented by design, so they only look like pastels on hair that has already been lifted to a pale blonde. Every one is vegan, cruelty-free and made in our UK factory, and none of them will cover white or grey hair.
Vegan Formula
Made in the UK
Ammonia Free
Pastel Hair Colour and the Base It Needs
How Light Your Hair Has to Be
Pastel shades are dilute by design. There is not enough pigment in them to sit over yellow, orange or brown and still read as a pastel, so the base underneath shows through everything you put on top. You are aiming for a clean, even pale blonde with the brass taken out of it. On yellow-toned bleached hair a lilac comes out grey-green and a soft pink comes out peach. Take the hair as light as it will safely go with the Vegan Hair Bleach Kit, tone out any remaining yellow, and only then apply. If your hair is not there yet, a bright shade will serve you far better than a pastel will.
The Three Pastels in Stock
Soft Cerise is the pink: a soft rose that stays cool rather than going coral. Soft Violet is the lilac, and the one people reach for when they want the pastel look without a strong colour statement. Heather sits between the two as a dusty mauve, slightly deeper than the other two and the most forgiving of the three if your base is not perfectly toned. All three are in stock and dispatched the day you order.
Making Your Own Pastel from a Bright
Every colour in our range except the toners mixes with the others, and any bright shade can be let down into a pastel with white conditioner. Roughly one part dye to four or five parts conditioner gets you into pastel territory, and you can go further from there. Mix in a bowl, do a strand test on a hidden section first, and mix enough for the whole head in one go, because matching a batch a second time is difficult. Purple diluted gives a cleaner lilac than most, and Neon Turquoise let down makes a mint that we do not sell as a shade.
How Long Pastels Last
Pastels fade faster than brights, because there is less pigment there to lose. Expect around 5 to 8 washes on bleached hair, less if you wash daily or in hot water. They fade cleanly rather than turning muddy, and most people top up every few weeks with a diluted mix rather than recolouring in full. Wash in cool water, keep shampoo to a minimum, and rinse until the water runs clear the first time. Our dyes contain no developer, so a longer processing time will not damage the hair. Patch test 48 hours before you colour.
Related shades: purple semi-permanent hair dye, pink hair dye, blue hair dye and the full semi-permanent hair dye range. Start with hair bleach if your base is not pale enough yet.