Eyeliner
Explore our extensive eyeliner range, featuring options for every style. Choose from liquid eyeliner, eyeliner pencils, semi-permanent pens, or cake eyeliner for precise application. For bold colour and shimmer, try our metallic liquid eyeliner or neon liquid eyeliner, or add a touch of sparkle with our glitter eyeliner. Whatever your preference, our collection ensures stunning, long-lasting results for a perfectly defined, glamorous look.
Versatile and Precise: Our Eyeliner Range
Our eyeliner range covers every way you might want to draw a line: liquid for a sharp wing, pencil for something softer, cake for full control over intensity, and pens for a line that has to last a full shift. All cruelty-free and made in the UK since 1979. The Neon Liquid Eyeliner, the Sparkle Glitter Eyeliner and the Long-Lasting Eyeliner Pen are vegan. The Liquid Eyeliner and the Cake Eyeliner are not.
Liquid and Cake for Sharp, Defined Lines
Our Liquid Eyeliner has a fine-tipped applicator for crisp lines and dramatic wings, with intense colour that lasts all day. Our Cake Eyeliner is applied with a damp brush, which lets you control exactly how intense the line goes on. It is the traditional approach and still the most precise.
Pencils for Softer, Smudged Edges
Our Eyeliner Pencils glide on smoothly and smudge out into a soft, lived-in line, which suits the waterline and a worn-in smoky eye. For the densest black we make, the Extra Black Eyeliner is a long-standing favourite for uncompromising definition.
Metallic, Glitter and UV Neon
The Metallic Liquid Eyeliner reads like liquid metal on the lid rather than a scattered shimmer, and the thin brush keeps it wearable. Our Glitter Eyeliner layers over a traditional liner for occasions, and the Neon Liquid Eyeliner glows under blacklight in six shades.
Long-Lasting Pens
If the line has to survive a long day, the Long-Lasting Eyeliner Pen is waterproof and smudge-proof, with a precise tip that handles both a delicate line and a bold graphic shape.
Shop Similar Collections
Build the rest of the eye with our Eyeshadow and Eye Dust Pigments, see everything together in Eye Makeup, or browse our Long-Lasting Makeup Pens for brow and lip versions of the same idea.
Eyeliner FAQ
How to apply eyeliner?
- To apply eyeliner effectively, first choose the type—pencil, gel, liquid, or felt-tip—that suits your desired look. Start with clean, dry eyelids and consider applying eyeshadow first for a smooth base. Use short, controlled strokes to line your upper lash line, starting from the inner corner and extending outward. For a winged or cat-eye look, extend the line slightly beyond the outer corner and connect it back to the main line. Adjust as needed and allow the liner to set before completing your eye makeup.
Can eyeliner be used as a lip liner?
- It's possible to use an eye pencil on the lips. However, after doing so, make sure to sharpen the pencil to expose fresh colour before applying it to the eyes. This will help prevent any potential eye problems.
Can eyeliner expire?
- As the eyeliner is liquid based then it can expire after 12 months of the first application. Or within 2 years of purchase if unopened.
Should eyeliner go on top or bottom?
- You can apply to both but as a simple rule use a pencil for the bottom eyelid line and mostly use a lighter colour. The top eyeliner can be use for contrast with a darker colour than the bottom one.