Foundation

Foundation Collection: Perfect for Bold, Creative Makeup Looks

Our Foundation Collection is tailored for those who appreciate bold, creative makeup styles. Whether you're crafting a goth-inspired look or simply want a flawless base for your makeup, our range includes high-performance products that deliver exceptional coverage and durability. From our iconic white foundation to our setting powders, our collection has everything you need to achieve a polished, striking finish.

Full-Coverage Lightweight White Foundation

Since 1979, our Full-Coverage Lightweight White Liquid Foundation has been a go-to product for creating bold, standout looks. This best-selling foundation offers a smooth, even finish that’s perfect for creative and goth makeup styles. Whether you’re aiming for a pale, ethereal complexion or using it as a base for more elaborate designs, our white foundation provides the perfect canvas. Its lightweight formula ensures comfort and breathability, while its full coverage conceals imperfections and offers a flawless, long-lasting look.

Pressed Powder for a Smooth, Matte Finish

Achieve a long-lasting, polished look with our Pressed Powder. Designed to set your foundation and control shine throughout the day, our pressed powder delivers a smooth, even finish that keeps your makeup looking fresh. Compact and easy to use, it's the ideal companion to our white foundation for all-day wear. Whether you're heading out for a creative shoot or a night out, our pressed powder ensures your makeup stays flawless from start to finish.

Loose Powder for a Lightweight, Flawless Finish

For those who prefer a lighter, more natural finish, our Loose Powder is the perfect choice. This ultra-fine powder provides a weightless, breathable layer that sets your makeup without feeling heavy. Ideal for layering over our white foundation, our loose powder creates a seamless, even complexion that lasts. Its compact design also makes it perfect for on-the-go touch-ups, ensuring your makeup looks flawless no matter where you are.

Explore Our Foundation Collection

Explore our Foundation Collection today and discover how our iconic products can elevate your makeup routine. Whether you're aiming for a flawless goth-inspired look or need a reliable base for your creative makeup, our white foundation and setting powders have you covered.

Foundation FAQ

Can foundation be used as a concealer?

• Foundations are not as thick or pigmented as concealers. Yet you can use a foundation as a concealer. Just be wary that the foundation will not give the coverage of the concealer.

Can foundation expire?

• Yes, a foundation can expire as it contains water or oil. A water-based foundation can last up to 12 months, while an oil-based one can last up to 18 months. If the foundation has separated or smells different, it is likely past its expiration date.

Will foundation come out of clothes?

• Yes, you can remove foundation from clothes. A straightforward method to remove makeup is to apply detergent or stain treatment to the stain, then wash in the warmest water that's safe for the garment.