Pink Semi Permanent Hair Dye Range

Pink semi-permanent hair dye: hot pink, magenta and light pink

There are three pinks on this page. Soft Cerise is in stock and ships today. Magenta and Shocking Pink are back in new 100ml tubes and open to pre-order, shipping in late October.

Magenta: a deep magenta pink hair dye

Magenta is our best seller and has been for a long time. It's a deep, powerful pink with blue in it, not a sweet pink and definitely not a Barbie pink, and it keeps its depth as it fades. If you want a pink that still looks deliberate six washes in, this is the one. It's back in a 100ml tube with the same formula, and you can pre-order it now for dispatch in late October.

Shocking Pink: our brightest hot pink hair dye

Shocking Pink is the brightest pink we make, hotter than Magenta, and it's the one that photographs loudly. If you want a pink people notice from the other side of a room, pick this. It's also back in a 100ml tube, formula unchanged, and open to pre-order for late October.

Soft Cerise: light pink hair dye, in stock now

Soft Cerise is our light pink, a soft pastel that ships straight away in the boxed 70ml size with gloves. Because it's a pastel, it needs hair lightened to a pale blonde before it shows properly. On anything darker it barely registers.

What your hair has to be before pink hair dye will show

Pink is a mid-weight pigment, so it does more on unbleached hair than blue does, but not much more. On dark brown hair Magenta gives you a red-pink shine in the light, and Shocking Pink and Soft Cerise give you very little. For any of them to look like the tube, your hair needs lightening to a pale yellow first, and our hair bleach kits will do that. As with the rest of the range, these dyes will not cover white or grey hair.

How long pink hair dye lasts and how it fades

Around five to seven washes on hair that hasn't been bleached, and up to fifteen on pre-lightened hair. Pink fades more gracefully than most colours, going from hot pink to a soft rose and then to a barely-there pastel, so plenty of people get two looks out of one tube and don't rush to redo it. Cool water and a sulphate-free shampoo will stretch it further. Strong sun is what kills it fastest.

Vegan, cruelty-free and made in the UK since 1979

Every semi-permanent hair dye we make is vegan, and so is the vegan hair bleach kit if you need to lighten first. None of it has ever been tested on animals. We've been making this dye in the UK since 1979, and what's in these tubes is the same formula that went out in the 1980s, without ammonia, peroxide or PPDs.

For something cooler, try the purple semi-permanent hair dye range or the blue hair dye range. If you want warmer, the red hair dye range is where Magenta's neighbours live. Everything currently buyable sits in the full semi-permanent hair dye range, and all of it is listed in the vegan hair dye collection.