Vegan Formula
Made in the UK
Ammonia Free



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Semi-permanent hair dye for dark hair, formulated to show up on natural or dyed dark hair without bleaching first. Vegan, cruelty-free, ammonia-free and PPD-free, with a conditioning formula that softens as it colours. Expect a rich tint and a shift in tone rather than a full colour change, and note that our colours will not cover white or grey hair.
Vegan Formula
Made in the UK
Ammonia Free
Most vivid hair colour needs pre-lightened hair to show up. These are the shades in our range that are pigmented deeply enough to read on natural or dyed dark hair without bleaching first. The result is a tint and a shift in tone rather than a full colour change, which is the honest trade-off for skipping the bleach.
On dark hair these shades show as a rich cast that catches in daylight and under direct light, strongest where your hair is naturally lightest. They will not lift your base colour, and they will not cover white or grey hair. If you want the shade to read as it does on the bottle, you will need to bleach first.
Apply to clean, towel-dried hair with the gloves included, work it through in sections, and leave for 15 to 30 minutes. Longer will not deepen the result much, and our dyes contain no developer, so leaving them on will not damage your hair. Patch test 48 hours before you colour.
Want the full range instead? Browse all our semi-permanent hair dye colours, or start with the Vegan Hair Bleach Kit if you want the brightest possible result.